Case: Puhu Rahasta Social Media Campaign 2019

Customer: The Mun Talous network of Setlementtiliitto & Marthaförbundet

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Who decides what you buy? The aim of the Puhu rahasta (Let's talk about money) campaign was to challenge 15–19 year-old teenagers to reflect on their own consumption behaviour and to encourage conscious consumption. In order to be able to communicate the important subject to the target group in the most interesting way possible, influential narrative content was needed.

 

This is how the idea of ​​the SPACE HAT short film came up. The film starred by real-life influencers tells the message of the campaign in a humorous way and questions the modern consumer society.

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