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Space Hat

 Youtube short film on consumption culture

Case: Puhu Rahasta Social Media Campaign 2019

Customer: The Mun Talous network of Setlementtiliitto & Marthaförbundet

Who decides what you buy? The aim of the Puhu rahasta (Let's talk about money) campaign was to challenge 15–19 year-old teenagers to reflect on their own consumption behaviour and to encourage conscious consumption. In order to be able to communicate the important subject to the target group in the most interesting way possible, influential narrative content was needed.

 

This is how the idea of ​​the SPACE HAT short film came up. The film starred by real-life influencers tells the message of the campaign in a humorous way and questions the modern consumer society.

Written and directed by Krista Hannula

Length: 4 min

Language: Finnish

Genre: Comedy

Premiere: 2019, Youtube

Character House  Nilsiänkatu 10 A 00510 Helsinki  FINLAND

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